The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Snapchat Shares New Data on the Value of its ‘High Impact’ Ad Options

At 319 million daily users, and with specific connection to younger demographics, Snapchat can be a great option for brands looking to boost their brand recognition, and gain traction with this critical consumer subset, which can have a huge impact on overall marketing performance.

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Twitter Announces the Winners of its ‘Brand Bowl’ Super Bowl Campaign Awards

With Super Bowl LVI now in the books, it’s time to look at the other big winners of the day – the brands whose Super Bowl ads stood out and gained the most attention during the event.

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4 Important Business Benefits Of An International SEO Strategy

My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole.

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4 Growth Marketing Strategies That All Startups Should Implement

The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am sharing four specific growth marketing strategies that can take you up the success stairway and that you can implement right away in your business.

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5 Digital Marketing Trends to Know for the Decade

The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital advertising, social media marketing and SEO are growing and changing is faster than it has ever been.