Daily Minute Master Series – February 16, 2021

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The Marketing Rundown

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News & Updates

LinkedIn Launches ‘Return to Growth’ Digital Magazine, Outlining Marketing Tips and Notes

With 2021 – hopefully – a year that sees the economy getting back on track in the wake of the pandemic, many companies are now eyeing the next stage of their growth, or re-growth, as it might be. With that in mind, this week, LinkedIn has published a new digital magazine called ‘Return to Growth 2021’, which outlines a range of insights, case studies, interviews and tips to help businesses map out a more effective marketing strategy for the year ahead.

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Facebook & Instagram Shops Integrate With Shopify

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers. Checking out with Shop Pay is said to be 70% faster than a typical checkout, which is due in large part to how it pre-populates customer details such as billing and shipping information. When a customer uses Shop Pay for the first time their information is stored for future purchases. Next time they checkout with Shop Pay they can speed through the process with a simple tap.

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Pinterest Gaining in Popularity with Gen Z, Millennials & Men

Not sure whether your brand will find an audience on Pinterest? New figures from the visual social network suggest it’s easier than ever before, as monthly average users (MAUs) have increased 37% globally. Although U.S. Pinterest users have grown slower than its international audience, Americans remain the primary source of Pinterest’s revenue and a goldmine of opportunity for marketers to reach and inspire new audiences.

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4 Disruptive, Uncomfortable, Yet Inevitable Martech Trends

Industry veteran Jep Castelein on the future of martech.

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Nano Influencers: Who Are They and How to Work With Them [Infographic]

When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who’ll offer you the biggest audience reach, and thus, the best return on your ad spend. But don’t overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand. These smaller-scale influencers are called ‘micro’ or ‘nano’ influencers, and they can be highly valuable to your businesses, despite their relative audience size. If a local nano-influencer, for example, only has 1,000 followers, but all of them are local business owners, that can have a significantly larger impact on your promotion than a broader reaching campaign.

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Scaling Marketing Workflow With AI

Scaling the marketing efforts is not heavy lifting for marketers since artificial intelligence merges with marketing workflows. AI is capable of taking away the task-heavy load so that marketers can focus on strategy and creativity. Getting results from marketing is also becoming a more significant challenge due to increased marketing channels and the need to be everywhere. In that regard, AI tools are becoming useful in many aspects of marketing efforts, from customer profiling to automating content research, from making the data personalized to enhancing design capabilities with less effort, from getting more qualified leads to efficient SEO campaigns.

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