The Marketing Rundown
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News & Updates
TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest
TikTok has published a new rising trends report, which highlights a range of key topics that saw significant growth in interest on the platform throughout 2020. TikTok’s ‘What’s Next’ overview puts a spotlight on the most consumed and fastest rising content categories on the platform over the past 12 months.
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ClubLink Offers a Better Clubhouse Link for Sharing on Social Media
Although the popular audio chat platform Clubhouse today includes a way to share your upcoming hangouts and events across social media, the resulting link that displays is fairly boring. A new link-sharing tool called ClubLink can help. The tool allows hosts to better promote their events by offering a more customized social media preview featuring a photo that includes the room name, who’s attending, the date and time (using the host’s time zone) and even profile icons of the hosts themselves. The tool was built by two Germany-based colleagues, online marketer Jens Polomski and coder and digital marketer, Peter Thaleikis.
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As little as three years ago, the term “tick tock” simply conjured the sound of analog chronometers. But today, the term refers to a platform and a digital medium driving several of the hottest cultural trends. Now that same sound is marking off precious seconds for businesses to seize a potentially massive marketing opportunity.
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Real Marketers Don’t Guess!
Real marketing isn’t about guessing because it has a foundation in Market Orientation and research which helps the well-trained marketer answer the question of what a customer wants with the only correct answer: “I don’t know, but I do know how to find out.” So how do we move from guessing to making educated decisions?
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Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information—about companies, products, services, and just about anything else—has been around for generations… just under different names. Collateral, sales aids, product literature, brand books… all were the earlier monikers for what’s now lumped into “content.” So the seemingly limitless number of articles, social media and blog posts, podcasts, and God knows what else about the purported nuances of the content marketing discipline reveals one thing: a lack of perspective. That’s why students learn (or are supposed to learn) history in school—to give them a sense that there was a world that existed before they were born.
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Is the Marketing Database Dead?
The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database has evolved as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. Perhaps the rise of the CDP brought a sense that marketers were finally mastering first-party data—drawn from their enterprise systems and operational data lakes—and at last making strides in managing customer interactions.
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