Daily Minute Master Series – February 12, 2021

February 12, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Adds New Safety Features to Messenger for Safer Internet Day

Facebook has added some new safety and control options to Messenger to coincide with Safer Internet Day, giving users more ways to easily manage who can contact them through the app.

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Shopify Expands its ‘Shop Pay’ In-Stream Payment Process to Facebook and Instagram Shops

Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its ‘Shopify Pay’ payment system when buying in Facebook and Instagram Shops.

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Instagram Will Now Limit the Reach of Re-posts from TikTok Within its Reels Clone

Hey, remember how a few weeks back Instagram posted some tips on how to create great Reels content, and within those tips, it sort of, kind of alluded to the fact that it didn’t really like users re-posting their TikTok clips to Reels?

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With Influencer Marketing, You Can’t Afford to Set It and Forget It

Influence is not a static quality. It’s a status one has to earn, then maintain. That, as much as any fact, underlines the importance for a business to pay close attention to the influencers it uses for marketing efforts.

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3 SEO HTML and Coding Issues Answered: Ask an SEO

This lightning round edition answers 3 questions focusing on HTML and coding issues. Learn about button text, how many links are too much, and more.

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Google Adds 12 New Types of Manual Action Penalties

Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies. This marks the first time a website could potentially receive a manual penalty for violations of News and Discover policies. Previously, manual actions were limited to violations of Google Search. That’s not to say Google hasn’t been enforcing its policies around News and Discover. It has – but up to this point enforcement has been automated. A manual penalty, unlike an automated penalty, is issued by a human reviewer at Google. The penalty is applied after the reviewer determines the site is not in compliance with Google’s guidelines.

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