The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
News & Updates
7 New Social Media Marketing Opportunities on Facebook & More
Make good use of the social media features & platforms at your disposal! Check out 7 new social media marketing opportunities on Facebook, Twitter & more.
For the full article click here
Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth
Twitter has shared its latest earnings results, posting an increase of 5 million daily active users to 192 million, and a record quarterly revenue result, driven by higher ad spend.
For the full article click here
While TikTok continues to grow, it still remains at risk of losing its top creators to other, more established platforms if it’s not able to provide adequate monetization tools and options. Both YouTube and Facebook provide more ways for creators to make money, and while TikTok now has the audience, its advertising system is not up to the same stage to compete on this front, which will become a bigger problem over time, if that gap can’t be addressed.
For the full article click here
Top 5 PPC Tips for Technology Brands
More and more companies are discovering the benefits of a well-run PPC program. However, competitive keywords in certain industries, especially the technology industry, can be extremely costly. $50 CPCs? No, thank you! Do not let expensive keywords prevent you from developing a strategy to reach your target audience in this industry.
For the full article click here
Core Web Vitals Might Include Noindexed Pages
Webmaster Trends Analyst John Mueller answered questions about Core Web Vitals and how the scores are calculated. He also discussed the possibility of noindexed pages being be used as part of the Core Web Vitals calculation in the new ranking signal that is coming soon.
For the full article click here
How to Create a Viral Marketing Strategy Using Memes
On Inauguration Day, social media was not fixated on President Biden but rather his former opponent, Vermont Senator Bernie Sanders. Sanders made waves on social media after a photo of him from the event evolved into a meme. Since Inauguration Day, a cross-looking Sanders has been superimposed onto everything from “Sex And The City” scenes to the throne from “The Fresh Prince of Bel-Air’s” theme song. Memes are viral by nature. Their success relies on users creating new iterations of recognizable images and sharing them online. The reach they garner and the engagement they foster creates meaningful connections between large groups of social media users. If brands can successfully tap into this, it is a sure-fire way to reach innumerable more social media users.
For the full article click here
