The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Snapchat Posts a 62% Increase in Revenue, Adds 16 Million More Users in Latest Quarterly Update
Snapchat has published its latest performance update, showing a major boost in revenue for Q4 2020, and a solid increase in active users over the period. First off, on usage – Snapchat added 16 million more daily actives in the quarter, taking it to a new high of 265 million DAU.
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Pinterest Rises to 459 Million Users, Posts Strong Revenue Result in Q4
Pinterest has posted its latest performance update, posting a significant jump in revenue, and steady growth in overall usage. First off, on users – Pinterest added 17 million more users in Q4, taking it to 459 million actives.
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With interest in sports content rising on YouTube, the platform has today announced that it’s updated its YouTube Sports platform, while it’s also expanding its connected TV ad offerings to help brands reach sports fans on the platform.
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Does Influencer Marketing Work For E-Commerce?
There are three prongs in the very subject of this article: who can be an influencer, the importance of influencer marketing in e-commerce and whether or not the former adds value to the latter’s ecosystem.
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Google’s John Mueller Explains Inconsistent Discover Traffic
Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another. This topic is discussed during the Google Search Central SEO hangout recorded on February 5. A question is submitted from a site owner concerned about their referral traffic from Google Discover. They say it fluctuates wildly despite no significant changes being made to the site.
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Google: Removing Blog Comments May Impact Search Rankings
Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings. Mueller offers this advice during the Google Search Central SEO hangout recorded on February 5. A question is submitted by a site owner asking whether blog comments are factored into Google’s search rankings. They want to remove comments from their site and ask if that can be done without losing rankings.
For the full article click here
