The Marketing Rundown

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News & Updates

Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.

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5 Key Themes Shaping the Future of Marketing

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.

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Use Brand Response Marketing To Drive Conversions

The world of media and brand response marketing has evolved tremendously in the last decade. It’s now quicker, more data-driven and more multidimensional than ever before.

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A Better Way For Marketers To Improve Conversion Rates

Where’s the best place to start to improve conversion rates? Here’s why working in “the middle” makes sense.

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If You Want Better Marketing ROI, It’s Time To Get Personal

It’s been said that most of us are exposed to as many as 10,000 advertisements daily. The drip, drip, drip of ads begins pretty much the instant we roll out of bed in the morning and is well underway by breakfast — from the label on our coffee reminding us what brand we drink to those 15-second “brought to you by” ad spots that we hear in our favorite morning podcast.

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