Social Media

YouTube Gaming Saw 100 Billion Hours of Watch Time in 2020, Underlining the Rise of Gaming Culture

If you’re not paying attention to the influence of gaming on popular culture in 2020, you’re missing out on one of the most significant elements for the next generation, with gamers now becoming major celebrities in their own right, and leading the way on the latest trends and shifts. Indeed, just last week, YouTube listed its top channels of 2020, which showed that five of the top ten channels are largely aligned with gaming-related content. And this week, YouTube’s provided some new insights into the growth of YouTube Gaming specifically, which underlines the rise of gaming culture, which has been exacerbated further amid the COVID-19 pandemic.

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Reddit Shares Insights into Top Posts, Trends, Users Numbers and More

Reddit has shared its annual year in review, which includes a range of insights into on-platform trends, user behaviors and broader shifts, which could help in your planning for, or understanding of, the platform moving forward. And for the first time, Reddit has revealed its daily active user numbers, as opposed to monthly actives. Reddit actually reported this to the media last week, but they’ve officially announced the figure within their annual report today.

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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020

Facebook has released its annual ‘Topics and Trends’ report, which outlines the key topics that saw increased discussion across both Facebook and Instagram in 2020.

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Marketing

WhatsApp Adds ‘Carts’ to Further Facilitate Shopping Within Message Streams

As WhatsApp continues to build on its eCommerce potential, it’s continually adding more ways to facilitate business-to-consumer connection, and make it easier for users to buy items via the messaging app. Its latest addition on this front is ‘Carts’, which will enable WhatsApp users to add items as they engage with a business, then submit a larger order all at once via the app.

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Link Building: How to Understand Your Niche With These 10 Questions

A better understanding of who you want to market to will make link building more effective. Asking these 10 questions can help you determine that.

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How Misspelled Keywords Affect SEO

Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.

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