Social Media

Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Facebook has published the latest version of its State of Small Business Report, which looks at how COVID-19, and the related lockdown measures, are impacting SMBs around the world. The data, which Facebook has been tracking since July, incorporates responses from more than 30,000 small business owners across 50 countries, and highlights the key concerns and challenges they face as each seeks to maintain operations. The insight here is valuable for virtually every organization, as the flow-on effects from SMBs will relate to spending in almost all aspects of the economy, and will influence market spend and focus moving forward.

For the full article click here

YouTube Provides Answers on Common Reach and Algorithm Distribution Queries

YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach.

For the full article click here

Facebook’s 2020 Year in Review [Infographic]

We’re now into the final days of 2020, and while most will be happy to see the back of what’s been an extremely challenging year, it’s also worth reflecting on the various incidents and happenings over the last 12 months, just to take in the full scope, and the many impacts. And there have indeed been many – as highlighted in Facebook’s latest overview, the events of 2020 will have major implications for years to come, while significant cultural shifts occurred amid the chaos, which will also have long-lasting effects.

For the full article click here

Marketing

Bloggers Are Worth More Than Their Links

Everyone wants to rank across all search engines for their desired terms. At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal. That said, algorithms change. So is it still worth it to work with bloggers?

For the full article click here

How to Get More SEO Insights from Google Data Studio with SEMrush

Learn advanced ways to use Google Data Studio with SEMrush to better present insights and improve reporting across your SEO activities.

For the full article click here

Google Ads Unveils Enhancements to Lead Form Extensions

Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads.

For the full article click here