The Marketing Rundown

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News & Updates

TikTok Shares Best Practice Tips for Driving Conversion with Your Ads

TikTok has shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system. Using automated analysis, TikTok scanned its ad network to identify key elements of the highest converting campaigns, which could be a big help in maximizing the performance of your approach on the platform.

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Are H1 Tags A Google Ranking Factor?

Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway? There’s been much debate and misunderstanding over the years about how Google perceives H1 content. So are H1 tags actually a Google ranking factor?

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The 5 Greatest Challenges of YouTube Marketing

YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.

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Advertising in the Pandemic: How Companies Used COVID as a Marketing Tool

At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help. The adverts, often featuring sombre piano music and declarations that everyone was “in this together”, were ubiquitous. Now our research reveals the tactics behind these adverts, and why consumers should be wary of marketing in a crisis.

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What Is Discord And Can You Use It For Marketing?

Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. It’s a popular chat app with text, video and voice calling capabilities. However, Discord stands out from its competitors (other VoIP software such as Skype) since it allows users to easily create and host their very own servers for free. These servers allow users to chat and have the option to be both public or private, meaning that only users specifically invited (with unique invite URLs) can access private Discord servers.

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