Social Media

10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic]

Are you looking for ways to improve your social media marketing in 2021? Want to know how TikTok could fit into your online strategy? The team from Oberlo share the TikTok trends you need to know in this infographic.

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Snapchat’s Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift

Could this help position Snapchat to lead the way on the next big eCommerce trend? This week, Snapchat has announced a new partnership with Levi’s, which will enable users to dress up their Bitmoji avatars in classic Levi’s outfits.

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10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic]

Are you looking for ways to ramp up your social media marketing in 2021? Want to know the key trends that should affect the way you manage your social media presence?

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Marketing

Google: Structured Data is an Extremely Light Signal

Google’s John Mueller offered insightful comments in a Twitter conversation about structured data and how Google uses it. His comment touched on the importance of structured data as a Google signal.

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Why Predictability is More Important than Speed in Agile Marketing

Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability than speed. It sounds weird because we do want faster campaign delivery, but predictable delivery is needed first. Let’s be real here—marketers often aren’t trusted by stakeholders. Marketers always have good intentions, but too often they are overloaded, causing them to miss deadlines. When the Sales Department is waiting for that new product promotion to launch so they can meet their sales quota and it’s not ready on time, the relationship becomes strained.

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Using AI to Replace Cookies with Context

Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems almost too obvious to mention, is contextual advertising.

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