Social Media

Facebook’s Updating its Approach to Hate Speech to Combat ‘The Worst of the Worst’ Cases

Facebook is reportedly looking to overhaul its approach to hate speech, in order to better detect and address ‘the worst of the worst’ cases, as opposed to treating all hate speech incidents equally. According to The Washington Post, Facebook has shared an internal overview of its ‘WoW Project’, which will put increased focus on removing hateful comments directed at Black people, Muslims, people of more than one race, the LGBTQ community and Jews. Facebook has confirmed that it has made changes to its hate speech approach, but it hasn’t detailed the specifics.

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Facebook’s Stepping Up its Efforts to Remove COVID-19 Vaccine Misinformation

With COVID-19 vaccines now being shipped, Facebook has announced that it will step up its efforts to eliminate vaccine misinformation, which has the potential to undermine public health efforts.

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Twitter Makes Frequency Capping Available for All Ad Campaign Types

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally.

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Marketing

Google Confirms Rollout of Core Algorithm Update

Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today.

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International SEO in 2020: 4 Key Takeaways

International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.

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Salesforce Signs Agreement to Acquire Slack

As the bell rang to close the New York Stock Exchange at 4pm EST today, investors, Salesforce and Slack users, and the martech community at large were awaiting the anticipated announcement of a multi-billion acquisition of the popular collaboration platform by the CX and CRM giant. Slack already has close integrations with Salesforce, but the acquisition would represent a dramatic entry by the latter into the project management and collaboration space. Then the news came. Salesforce announced it had signed a definitive agreement to acquire Slack in a $27.7 billion deal.

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