Daily Minute Master Series – December 30, 2020

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It’s our final post of the year. Happy New Year!

Social Media

Social Media Brands Need to Tap Gen Z in 2021: Alexa Study

Move over millennials as Gen Z is becoming a more important target audience for social media marketing as they enter adulthood, according to a new study by Amazon Alexa. While 68 per cent of Gen Zers “expect brands to contribute to society,” 71 per cent of Gen Zers say they want ads to have more diversity.

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Forbes Social Media Awards 2020: 16-Year-Old TikTok Star Charli D’Amelio Snags Person Of The Year

With most of us stuck at home on the sofa in 2020, it was a boom time for social media. Some people used it to connect with friends, family and coworkers during the long, forced seclusion. Many others saw it as a safe haven, a place to turn to for entertainment and diversion—giving rise to a new generation of young celebrities, who climbed to fame as TikTok demanded more and more of our screen time. Here are our picks for the people, companies and trends that defined social media in the last year.

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6 Ways to Repurpose Content with Instagram’s Most Popular Features

Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.

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Marketing

Technology Saving Retail Businesses from Going Under

The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus has been the cause of a dramatic decrease in in-store traffic, making it difficult for retailers to stand out from the crowd. While the situation has forced some companies to shut down, many have realized that if they want to break through and maximize profits, they will need to adapt to more flexible business models with the adoption of new technologies. In order to remain competitive, online and offline experiences must “wow” the consumer. Having a great product is not sufficient to satisfy today’s buyer profile.

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Marketing the COVID Vaccine Faces Familiar Challenges

Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of widespread mistrust. Some one in four Americans are currently reluctant to take the shots. It’s a situation familiar to marketers. There’s a vast audience out there, but it’s unlikely to be responsive to just one, singular message (or, for that matter, to a single spokesperson). To better understand the challenge facing this campaign, we spoke with the founder and CEO of DeepIntent, a former Memorial Sloane-Kettering Cancer Center data scientist, Chris Paquette.

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Marketing Advice for 2021 – Lessons Of Motown

Songs from The Supremes, The Shirelles, Martha and The Vandellas, Smokey Robinson, The Temptations, Four Tops, Stevie Wonder and others were a great source of good advice. A lot of that Motown advice is relevant right now, advice that will keep brand-businesses “dancing in the streets” in 2021.

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Daily Minute Master Series – December 29, 2020Daily Minute Master Series – January 4, 2021