Social Media

Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

Twitter is looking to beef up its account security options with the expansion of its support for physical security keys to mobile devices, which will enable anyone to use physical security keys to login to Twitter via iOS and Android.

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TikTok Shares Insights into its Top Creators, Clips, Trends and More

TikTok has continued its meteoric rise in 2020, despite various, significant challenges that have impeded its growth. The biggest blow for the platform came in late June, when India banned TikTok, along with 59 other Chinese-originated apps, due to ongoing conflicts with the Chinese Government. At that time, India was TikTok’s biggest market (outside China), with some 200 million users – and then, TikTok faced the prospect of being banned in the US as well, with the Trump Administration issuing an executive order for the sell-off of the app back in August.

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Instagram Now Allows Up to Three Guests in Live-Streams in India

Instagram has added a new option for Indian users which enables the addition of up to three guests on an Instagram Live stream.

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Marketing

Black Friday’s High Stakes Ad Environment in 2020

Every year, retailers and ad managers eye the calendar. They watch, they wait, and they plan months in advance for Black Friday and Cyber Monday. It’s a lot like the digital ad version of the Super Bowl for brands. In many industries, verticals, and specific companies, they operate at break-even (or even at a loss) through the year. The sales volume of the holiday season putting their ledgers back in black. (Hence, the name.) Paid social already offers many creative ways to attract buyers. The multitude of ad units and platform options create many ways for brands to create attention-getting ad experiences to capitalize on the sales potential of Black Friday.

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Google FAQ Provides Core Web Vitals Insights

Google published an FAQ that provides insights into how Core Web Vitals (CWV) works, what it doesn’t measure and the value for ranking purposes.

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Google Explains Discovery & Refresh Data in Crawl Stats Report

Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics. The Crawl Stats report in Google Search Console was updated several weeks ago and offers data that wasn’t being reported on previously. A specific section of data, Crawl Purpose, came up in the November 27 edition of the Google Search Central live stream.

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