Social Media

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions.

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TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.

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Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws

Facebook has outlined the latest messaging changes for European users as a result of new data security and privacy laws in the region. Europe’s Privacy and Electronic Communications Directive – also known as the ‘ePrivacy Directive’ – is being expanded from this week in order to incorporate more forms of digital communication. The Directive relates to how user data is stored and used, and how businesses can use platforms, including messaging tools, to distribute marketing material. The latest changes relate to how long data can be kept, and what types of information can be gathered via messaging apps.

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Marketing

Google December 2020 Core Update Insights

Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened.

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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!

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Insights On The Top Marketing Trends For 2021

This year has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. During the first quarter of the year, we witnessed significant shifts in consumer spending as the uncertainty caused people to stock up on essentials. Lockdowns forced people to rely on online services for work, entertainment, shopping and other matters. These changes have paved the way for new marketing trends.

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