Social Media

Picks For The Top Social Media Influencers Of 2020

Influence is a social currency we can spend for good or for ill purposes. When it comes to social media, what we say can have a major impact one way or the other. Fortunately, these picks for the top social media influencers includes those who are making a mark on the world in a good way. These folks are all inspiring, offering keen insight that makes me want to work harder.

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Social Media Goals for 2021: Marketers Have Their Say

As we prepare to say goodbye to the year 2020, we can all safely agree on two things:

The year has been different
And we have spent a lot of time online – especially on social media.

In fact, when countries around the world ordered lockdowns in March, stats show a steady increase in global social media consumption. Besides using social media for entertainment, information, and communication – consumers have also logged in to the social network to find products, do research, and make purchase decision during the pandemic.

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Twitter Relaunching Verified Accounts

Twitter announced it is relaunching it’s Verified Accounts program. Account verification features blue badges that are intended to signal the authenticity of the Twitter member. The relaunch will happen in 2021 but with many changes.

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Marketing

Content Experiences: Why They’re the New Content Marketing

Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results.

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Search Marketing Year-End Audit Tips

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered tactics to see success during this year’s darkest days. For a fortunate few, business actually grew digitally in certain industry verticals through the year that afforded them the ability to test new ideas. If anything, this year has forced us to think differently.

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4 Steps to Maximizing Link Building Impact

Links improve rankings. But how can you maximize link building impact? Here are four ways to do it today.

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Picks For The Top Social Media Influencers Of 2020

Social Media Goals for 2021: Marketers Have Their Say

Twitter Relaunching Verified Accounts

Content Experiences: Why They’re the New Content Marketing

Search Marketing Year-End Audit Tips

4 Steps to Maximizing Link Building Impact

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