Social Media

Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Wanna’ know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state.

For the full article click here

Snapchat Shares Top AR Campaigns of 2020

AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option.

For the full article click here

Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put more focus on home delivery options, while home entertainment has become a much bigger focus, with all of our regular, out of the home options off the cards.

For the full article click here

Marketing

How to Build the Right Set of SEO Resources for Your Company

Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.

For the full article click here

The Importance of Governance for Digital Asset Management

Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video.

But random tagging by a multiplicity of users doesn’t get the job done: tagging needs to be done consistently, and according to a taxonomy, a hierarchical classification scheme. If you’re a library user, think of the Dewey Decimal System; but unlike public libraries, there’s no one-size-fits-all taxonomy which will serve the needs of retailers, healthcare, finance, scientific organizations, or sport associations.

For the full article click here

What Can 219 Million Calls Tell Us About Inbound Marketing? A Lot, It Turns Out

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video.

For the full article click here