Daily Minute Master Series – December 19, 2022

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The Marketing Rundown

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News & Updates

Snapchat Shares New Insights into What Motivates and Inspires Gen Z Consumers

What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper into the key trends via a new study, conducted in partnership with Omnicom Media Group, which looked at the key motivations of Gen Z consumers, and how brands can best align their messaging with evolving expectations.

For the full article click here 

Meta Shares a New Overview of its Evolving Efforts to Tackle Mass Manipulation Efforts 

Meta has published a new overview of its evolving efforts to combat coordinated influence operations across its apps, which became a key focus for the platform following the 2016 US Presidential Election, in which Russian-based operatives were found to be using Facebook to influence US voters.

For the full article click here 

Instagram Adds New Measures to Help Users Regain Access to Locked

Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it’s also added some new measures to combat impersonation – which feel like a pointed jab at Elon Musk’s ‘Twitter 2.0’ approach.

For the full article click here 

TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

Over the last two years, fewer platforms have had more cultural influence than TikTok. The short-form video app has sparked all new shifts in the interactive landscape, and has changed the way that people discover music, movies, creators, and everything in-between.

For the full article click here

Google Reveals More Information About Search Status Dashboard

Google shares more information about the future of the Search Status Dashboard.

For the full article click here

Google Analytics 4 Rolling Out Built-In Landing Page Report

New functionality allows for automated reports as well as customizable ones with your choice of metrics.

For the full article click here

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