Social Media

Twitter Confirms the Shutdown of its Separate Periscope App in March 2021

It comes as little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. But today, Periscope has confirmed it.

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Facebook’s Looking to Take on Cameo with a New Celebrity Streaming Option

If Facebook is at all spooked by the announcement of major investigation into its alleged efforts to squeeze competitors out of the market, it’s certainly not showing it. Today, Bloomberg has reported that Facebook’s working on a new option that would enable users to pay for video calls with celebrities, which is reportedly called ‘Super’, according to reports. Which sounds exactly like Cameo, the app which enables you to pay for celebrity shout-outs for yourself or friends.

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LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products

LinkedIn has announced a new ‘Products’ tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence.

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Marketing

Google: Keyword-Heavy Titles Not Against Our Guidelines

Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. This topic is addressed during the Google Search Central SEO live stream held on December 11. An SEO tells Mueller they see small businesses saturate their titles and descriptions with commercial keywords all the time, even after advising them not to do so.

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10 Reasons Why SEO Doesn’t Work

The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.

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Google, YouTube Add User Controls to Limit Alcohol, Gambling Ads

Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It will then roll out to Google ads and other countries next year, the company says. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.

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