Social Media

European Union Announces Sweeping New Regulations Against Big Tech Companies

Big tech companies could face multibillion dollar fines in Europe and the threat of being broken up unless they comply with sweeping new regulations announced by the European Commission on Tuesday. After years of wrangling in the U.S. over whether to hold tech companies accountable for data practices and anticompetitive behavior, the new rules in the E.U.—which has a total population of some 450 million across 27 countries —could force tech companies to change their practices globally.

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Fmr. Google Ethicist: ‘Social media has destroyed our common ground’

Tristan Harris, from the Netflix documentary “The Social Dilemma,” tells Lawrence O’Donnell that the social media business model “depends on each of us getting an affirmation feed, not information and has divided the collective national psyche against itself.”

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5 Social Media Managers on Internet Fatigue in 2020

If life were like a Netflix show, then “Emily in Paris” would lead you to believe that being a social media manager is mostly snapping impromptu photos in between eating croissants and flirting with a chef. It should come as no surprise that this is not real life. For many of us, 2020 has largely played out in virtual spaces—and it’s taken a toll. With Internet and Zoom fatigue skyrocketing this year, it’s never been more important to take a moment to unplug once in a while. But how do you disconnect when your entire job depends on staying online?

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Marketing

How to Effectively Outsource Product Marketing Content

First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue.

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How To Pull Off A Marketing Stunt: 14 Tips To Make It Worthwhile

Marketing stunts can generate a lot of publicity for brands. However, if not properly conceived and executed, a marketing stunt can have the unintended consequence of harming a brand’s reputation, potentially wiping out trust built with customers through previous outreach and efforts. If you are thinking about trying a marketing stunt, you need to make certain that you can pull the event off without a hitch and figure out ways to limit the damage if it isn’t well-received. Here, 14 experts from Forbes Agency Council weigh in on the most critical elements involved in planning a marketing stunt and explain why they are so crucial to its successful execution.

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4 Marketing Mistakes Early-Stage Startups Make — and How to Avoid Them

You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing strategy, identifying the most effective tactical activities and communication channels is not easy, but the choices you make will have a crucial impact on the future of your startup.

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