Daily Minute Master Series – December 16, 2022

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The Marketing Rundown

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News & Updates

Twitter Shuts Down Revue Newsletter Platform Following ‘Twitter Files’ Response from Former CEO

Former Twitter CEO Jack Dorsey posted his first-ever article to newsletter platform Revue, which Twitter purchased last January, in which he outlined his response to the recent ‘Twitter Files’ leaks, through which Elon has been working with selected journalists to uncover past moderation actions taken by Twitter, and how they specifically relate to conservative users.

For the full article click here 

Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers 

Reddit’s launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach.

For the full article click here 

TikTok Tests New Horizontal, Full-Width Display for Videos

TikTok continues to turn the tables on its competitors, who have been pushing to copy its key features, with its own copycat tools and options designed to maximize engagement in the app.

For the full article click here 

Snapchat Touts the Rising Value of AR for Promotions

Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy.

For the full article click here

Google Helps Searchers Find Cost Of Living Assistance

Google is rolling out a number of updates to help connect searchers with available programs and resources.

For the full article click here

What Is Enterprise SaaS? (With Examples)

Interested to invest in Enterprise SaaS? Read on for examples and understand why you’d need Enterprise SaaS instead of simply B2B SaaS.

For the full article click here

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