Social Media

FTC Launches New Investigation into How the Major Social Platforms Utilize User Data

By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. Hot on the heels of launching legal action against Facebook over alleged antitrust breaches, the FTC has now announced a new investigation into how the major social platforms collect and utilize user data, with a focus, specifically, on how data such practices affect children and teens.

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Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships

Twitter has announced new partnership agreements with both DoubleVerify and Integral Ad Science in order to provide advertisers with increased assurance around the placement of their ads within the app, and safeguard against potential brand association with controversial content on the platform.

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Social Media Competitor Analysis in 10 Steps [Infographic]

A social media strategic plan will never be complete without a thorough competitive analysis to understand how your brand is positioned in comparison to your key competitors. What’s more, competitor analysis can also help yuo establish industry benchmarks, and highlight low performing and high performing aspects of their content strategy. A thorough competitor analysis will also reveal information about competitor products (what they’re seeking to highlight), production methods, design and development activities, and naturally, their overall approach to each social network. The below infographic provides an overview of the key elements to consider when conducting a social media competitor analysis in 10 quick steps.

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Marketing

How Marketers Show the Value of Their Work: A 3-Step Guide

It’s one thing being excellent at what you do; it’s another thing to prove it. As a marketing professional, you constantly have to inform your clients or management team on how your efforts are paying off. Here’s the thing: some initiatives bring results in weeks, some may take years. At the same time, a non-marketing professional may be unfamiliar with the specific numbers or formulas.

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Google on How it Handles Sites With Too Many Ads

Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results.

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All I Want for Christmas Is My Keyword Data Back

Google’s making a list and checking it twice. They are going to rank those who are naughty and nice. On December 3, Google’s Danny Sullivan announced that Google would be rolling out a core algorithm update that day. As most of us were still living on leftover turkey, the SEO professionals of the world kept one eye on their rankings and organic traffic. In every core update, there are winners and losers.

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