Daily Minute Master Series – December 15, 2021

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The Marketing Rundown

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News & Updates

TikTok Highlights the Key Brand Campaign and Product Trends of the Year in the App

As we head into the final days of 2021, TikTok has shared a look back at the growing influence of the platform as a commerce and promotional channel, by highlighting some of the key brand-lead trends of the year, which could provide some guidance as to what might work in your own TikTok marketing approach.

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Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool 

As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. With these efforts, the company has not just increased its own cybersecurity but created new marketing content. In fact, the role of cybersecurity is now built into its narrative about delivering quality patient care.

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Improve Your Business Marketing With Excellent LCR: Leads, Conversion And Retention

There are three reasons why businesses fail despite the owner planning what service to offer and what products to sell. Others may talk about more reasons than what I’m about to tell you; but if you ask me, there are only three and they are the problems in terms of leads, conversion and customer retention. These three factors, no matter where you go and where you are in the world, don’t change.

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You Need This 2022 Marketing Calendar [Free Templates]

This amazing content marketing calendar will inspire you to greatness in 2022. Here’s every day and monthly observance you need to know.

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Google Experiences Internal Issues During Indexing

Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the emails may have been sent due to an internal indexing error and that they were investigating.

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Using Google Trends To Optimize Your Content Strategy Timing [Podcast]

Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?

For the full article click here

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Daily Minute Master Series – December 14, 2021Daily Minute Master Series – December 16, 2021