Daily Minute Master Series – December 13, 2021

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The Marketing Rundown

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News & Updates

LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent

As 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year.

For the full article click here 

Top 5 Innovative Food and Beverage Marketing Ideas You Need to Know About Right Now 

Ad Age’s ranking of the most interesting recent food and beverage collaborations.

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3 Things You Absolutely Need to Run a Strong Marketing Operation

Do you have a strong marketing operation? Is your team aligned? Are your processes optimized? Are you getting the results you want? Or are you constantly struggling? Having worked with a variety of clients, we’ve seen the inner workings of all sorts of brands. And it isn’t always pretty. But one thing is for sure: Regardless of your size, or how many years you’ve been in business, you can get always better results by strengthening the three core pillars of your operation. Not sure what those are or how to do it? We have the tips you need to succeed.

For the full article click here 

How To Leverage YouTube To Create An Impactful Long-Tail Video Marketing Strategy

As a platform that reaches an estimated 2.2 billion users worldwide — and now that digital video is at the forefront of the marketing industry — YouTube has become a “go-to” sharing platform for long-form video content. The pandemic accelerated the digitization of Fashion Week, and video has proved to be a great way to bring your audiences to your digital front row. Brands are using YouTube to create moments that consumers can re-watch and reevaluate continuously over time, which, as a result, can help them enhance brand performance in the long term as they expand their reach and tap into new audiences.

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7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps. For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.

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Should You Use Seller Ratings In Your Google Ads Campaigns?

You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in search and shopping ads. You may have wondered if these ratings are something you can (or should) add to your own Google Ads campaigns.

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