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News & Updates
Reddit Reveals the Top Posts, AMA Sessions, Live-Streams and More in 2021
Reddit has revealed its top-performing posts, live-streams and AMA sessions of 2021, while it’s also shared new data on the overall growth in engagement across the app, as it continues to expand on its reach potential, and build out its ad offering.
Instagram’s Coming Chronological Feed May Not Work How You Expect
The big Instagram news stemming from today’s Senate appearance by platform chief Adam Mosseri, which was primarily focused on how the company’s looking to improve safety and wellness for young users, is that Instagram is looking to add a chronological feed option early next year, one of the most requested features in the app.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their release. Just look at department store brand John Lewis & Partners, which launched their first Christmas advert back in 2007.
How To Get Decentralized Marketing Teams On The Same Page
A decentralized marketing structure allows a business to market and advertise its products or services with minimal interference or bottlenecks. However, with different teams handling their own projects, a company could end up with siloed processes and incongruent branding efforts that don’t mesh well.
How Marketing Leaders Can Stay Agile While Producing Socially Responsible Content
Do any other marketers remember cruising into 2020 on the tail end of a viral holiday ad for Peloton? The ad featured a woman — dubbed “Peloton Wife“ (paywall) online afterward — whose husband gifted her the company’s stationary bike for the holidays. It went on to show her recording her journey with the Peloton. The ad was later heavily criticized online. Needless to say, in December 2019, the controversial spot caused quite the stir. It even resulted in a response advertisement from Ryan Reynolds himself.
