Daily Minute Master Series – December 1, 2021

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The Marketing Rundown

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News & Updates

Twitter CEO Jack Dorsey Stands Down Effective Immediately, Replaced by CTO Parag Agrawal

Dorsey has announced that he has resigned from Twitter, effective immediately, with current CTO Parag Agrawal succeeding him in the role.

For the full article click here 

TikTok Tests New Option to Tag Other Profiles in Your Video Clips 

TikTok‘s trying out a new way to boost engagement with a new video tagging feature that would enable you to tag other profiles in your clips.

For the full article click here 

Google Watches For How Sites Fit Into Overall Internet

Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.

For the full article click here 

Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches

Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific audience aspects, but are also inherently more restrictive as a result.

For the full article click here

Twitter Prepares for Broader Launch of Reply Downvotes to Better Understand User Response

Twitter’s new reply downvotes option could be made available to more users very soon, with reverse engineering expert Jane Manchun Wong recently spotting this introductory screen in the back-end code of the app.

For the full article click here

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate. Use it this holiday season (or any season, really) to drive foot traffic and online sales.

For the full article click here

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Daily Minute Master Series – November 30, 2021Daily Minute Master Series – December 2, 2021