Social Media

Social Shorts: Snapchat’s TikTok Rival Is Here, Facebook Teams with BBB for Ad Reviews

The social media marketing week in review: A round up of news and announcements you may have missed.

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Instagram Adds ‘Giving Tuesday’ Features to Highlight How People Can Assist Nonprofits and SMBs

Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker.

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25 Predictions for Social Media Marketing in 2021

Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren’t so lucky, and were forced to close forever as a result. We’ve learned to work from home, navigating our daily tasks amid home-school and other distractions, and find new forms of entertainment to keep each other occupied. And this is all before you factor in the ongoing political turmoil, and the uncertainty around what comes next.

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Marketing

How to Win in Competitive & Costly PPC Environments

Working in different verticals will quickly teach you something about cost per click: it varies wildly. A CPC for a pair of sneakers will be in a totally different ballpark than searches for exterminator services, for example. In general, if what’s being advertised doesn’t cost much, the average CPC is lower. It’s really a function of economics for retailers and services: each sale is only worth but so much, and costs that aren’t in line with that don’t make sense to spend.

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The Agency Guide to Surviving Next Year’s Black Friday Week

Phew, you’re finished! You survived another Black Friday/Cyber Monday (BFCM) week; and now you collapse exhausted into December – barely functioning enough to make it through until Christmas. The last thing you want to do is think about next year. But let’s think about next year in a way that stirs hope.

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Record Growth in Online Shopping Over the Holiday Weekend

In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview: “It’s very hard to predict with precision what’s going to happen. The biggest question in my mind is, how bad is the personal employment and disposable income situation going to become?” On Black Friday, in a release, he said: “We are seeing strong growth as consumers continue to move shopping from offline to online this year. New consoles, phones, smart devices and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes and alcohol, that would previously have been purchased in-store.”

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