Daily Minute Master Series – August 8, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Expands NFT Display Options to More Than 100 Regions

While NFT sales continue to decline, and interest in the first wave of digital collectibles appears to be waning, Meta is expanding its support of digital collectibles, by making its NFT display option on Instagram available in more than 100 countries, meaning that the vast majority of IG users will now have the option to display their owned works in the app.

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Google Shows New Snippets For Quoted Searches 

Google changes how search results are displayed for queries that contain text in quotes.

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Why You Should Target Zero Search Volume Keywords

Many online businesses miss out on huge opportunities because they ignore keywords with zero search volume. Here’s why you should target these keywords and how to do it.

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Using Lookalike Audiences to Reverse the Marketing Funnel and Generate Quality Leads

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper audience. The algorithm did everything. It was comfortable and easy. At the very beginning, Facebook used to share that information with us and we could learn at the same time as the algorithm learned. We used to be able to analyze our audience, our followers, what they liked, what age they were, what gender, marital status, what other websites they visited, and what other pages they followed. We knew as much as the algorithm did.

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86% Of B2B Brands Find Success With Influencer Marketing

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

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Discord and Brands—How Marketing Strategies Are Evolving on the Chat Room Platform

As brands become accustomed to Discord, test-and-learn approaches are giving way to more sophisticated functionality.

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