Daily Minute Master Series – August 6, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel

As part of its expanded push to lure more creators across to its platform, with advanced monetization and growth tools, YouTube has today launched its newly refreshed YouTube for Creators website, which provides info on all the key elements of building a YouTube Channel and presence.

For the full white paper click here

Google FAQ Provides Core Web Vitals Insights

Core Web Vitals (CWV) is a set of metrics developed by Google to help website publishers improve page performance for the benefit of site visitors. Webpage performance matters to publishers because fast pages generate more leads, sales, and advertising revenue. Google recently published a document that provides insights into how CWVs work and their value for ranking purposes. This article discusses it.

For the full article click here 

Precision Marketing And Personalization In A Cookie-Less World

Today’s digital consumers’ brand discovery and purchase decisions involve several touch points, often across multiple sites and media platforms. They expect a contextual, consistent and personalized brand experience — when they’re searching, scrolling, seeing or shopping.

For the full article click here 

TikTok is Testing ‘TikTok Stories’ as it Looks to Expand Creative Options in the App

Instagram has them, as does Facebook, as well as YouTube, LinkedIn and Snapchat, while Twitter just got rid of their version. So why wouldn’t TikTok also try its hand at the Stories format as well? As shared by social media expert Matt Navarra, the platform is doing exactly that, with a test of TikTok Stories now underway.

For the full article click here

Instagram Provides New Overview of How its Reels Algorithm Works

Are you looking to tap into Instagram Reels as a new growth opportunity, but you’re not sure exactly how it works, and what exactly you should be posting to maximize engagement? You’re in luck, because this week, Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements.

For the full article click here

What Is Hub and Spoke Content Marketing & How Does It Work?

Have you ever started reading about a specific topic and ended up three hours down the rabbit hole with a whole new set of in-depth knowledge all around it? This might be more common nowadays with binge-watching a show on Netflix or endlessly scrolling on TikTok, but it’s also perfect as a content strategy. When creating topical content, it’s going to be difficult to fit all of the relevant information on one page.

For the full article click here

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