Social Media

Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions

In a move that will be a surprise to absolutely no one, Instagram has today announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was already available.

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TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer

How much is TikTok actually worth? Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion. It stands to reason that TikTok could be worth around half of Instagram’s price – but then again, that depends on what exactly they would be getting for that price.

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Twitter Publishes New Data on the Rising Gaming Discussion on the Platform

If you’re not paying attention to the rise of gaming culture, you’re missing a huge chunk of how the next wave of consumers connect and interact. The majority of the top-performing channels on YouTube relate, in some way, to gaming culture, while gaming more generally is set to become a $196 billion industry by 2022. And that growth has only been exacerbated by the COVID-19 lockdowns around the world – which is reflected in the latest research data from Twitter, which looks at the emerging gaming conversation via tweet.

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Marketing

Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well. The forms appear after users express interest in the ads by clicking on them. Then the ad will expand into a conversion form, which users can fill out and submit it without ever leaving the screen they’re on. If a user is logged into their Google account then lead forms can be automatically filled in and submitted with just a few clicks.

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Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns.

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4 Ways to Get Started with Agile Marketing

The only constant in marketing is change. And with that constant change comes greater expectations for the marketing team to produce bigger results at a faster pace with limited resources and a newly remote workforce. Now more than ever, marketers must be ready for whatever comes their way—and they must be equipped with the right tools and processes to get results. To keep up, many marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows marketers to be more organized, get more done and be more responsive to market changes or with shifting company strategy.

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