Social Media

Facebook Launches ‘Black Business August’ to Support and Highlight Black-Owned Businesses

Facebook has announced a new slate of free education sessions and awareness programs as part of National Black Business Month, which celebrates the contributions of black-owned businesses around the world.

For the full article click here

Facebook’s Updated Chat Plugin for Websites Enables Messaging Without Logging onto Messenger

Facebook has launched a new update for its Messenger chat plug-in for websites, which enables businesses to prompt direct message conversations with visitors to their site via a pop-up chat window. Facebook has updated the design and format of the plug-in, and made it easier to integrate into your website code. But the biggest change is that website visitors will now be able to start a Messenger conversation with your business, from your website, without having to log on to Messenger to do so.

For the full article click here

Snapchat Updates Audience Reach insights with Regional Audience Counts

This could help provide more context for your Snapchat marketing approach. Last month, Snapchat shared its Q2 performance numbers, in which it reported a 17% year-on-year increase in daily active users to 238 million. Reflecting this increase, Snapchat has also updated its Snap Focus education module on Unique Audience Reach, which also includes more specific detail on Snap’s regional audience numbers.

For the full article click here

Marketing

Google’s Search Quality Raters Do Not Directly Influence Rankings

Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users. Danny Sullivan, Google’s Public Liaison for Search, goes over the role of search quality raters and how their evaluations are incorporated into algorithm updates. Thousands of changes to Google’s search algorithms are made every year, and they all go through a process to determine whether they will be useful for searchers around the world. Here’s are some ways that feedback from quality raters and regular people are used in algorithm updates.

For the full article click here

SEO for Images: See What You’re Missing in Your Visual Search Strategy

The visual aspect of communication and marketing has become increasingly important. But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have? In his SEJ eSummit session, Gianluca Fiorelli detailed all the visual search opportunities you might be missing out on that can increase your organic traffic through the correct usage and optimization of images. He also talked about how to get more and better organic traffic using Google Search, Images Search, Google Lens, Photo and Assistant. Here’s a recap of the presentation.

For the full article click here

How Search Data Can Inform Larger Online Business Decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services in front of the right people at the right time. This is particularly useful if you sell a variety of seasonal products online. But the same process can be leveraged for single-focus businesses, as well. This data can then trickle down to a variety of team members, from SEO and Paid Search Account Managers, to merchandisers and content strategists.

For the full article click here