Daily Minute Master Series – August 4, 2022

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

Apple’s ATT data privacy update, which prompts users to opt-in to data tracking in each app on iOS, has upended the ad sector in many ways, with Meta alone predicting that users opting out of data tracking will cost it some $10 billion in lost ad spend in 2022.

For the full article click here 

Tips For Leveraging The Power Of Voice Search Optimization 

More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX.

For the full article click here 

25 Best SEO-Friendly Alternatives To WordPress Websites

WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Here are some alternatives you can use.

For the full article click here 

B2B Sales, Meet Marketing: Refresh Your Go-To-Market Alignment With 3 Key Actions

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on their side. However, when it comes to B2B, sellers and marketers may face just the opposite—B2B organizations are not always household names, and they’re trying to influence an entire buying committee, not just a single consumer.

For the full article click here

TikTok to Overtake Facebook in Influencer Marketing Spend This Year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $774.8 million spent on TikTok.

For the full article click here

How to Run Growth Marketing During a Recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically? That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – August 3, 2022Daily Minute Master Series – August 5, 2022