Daily Minute Master Series – August 4, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Clubhouse Sees Significant Increase in Usage, Announces Changes to Notifications and Club Admin Roles

Clubhouse has reported a big increase in active rooms as it continues to expand in the wake of its full launch last month, while it’s also announced some changes to its Club roles and notification volume, as it seeks to refine its offerings.

For the full white paper click here

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).

For the full article click here 

16 Tricks Pro Communicators Use To Create ‘Sticky’ Marketing Copy

When members of an audience can remember what they heard, saw or read later, it creates top-of-mind awareness of what was shared with them and its overriding message. If you were a graphic artist, for example, you’d want the logos and other visuals you design to create a level of “stickiness” that goes beyond building awareness and creates brand recall. It’s no different when it comes to copywriting. For those working in the world of marketing, advertising and public relations, the ability to write “sticky” copy is a key skill. However, making the written word as compelling as any audio or visual component of a piece of content can be challenging.

For the full article click here 

Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need to know!

For the full article click here

Influencer Marketing is Big Business: Here are Five Mistakes the Stars (and the Brands Who Sponsor Them) Should Avoid

Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to be worth up to US$15 billion (£10.7 billion) by 2022. Influencers profit from their online fame by collaborating with brands, endorsing products to their followers in return for a payment (or free goods and experiences). Some influencers are established stars seeking an additional income stream (the footballer Cristiano Ronaldo, for example, charges up to US$1.6 million (£1.2 million) for an endorsement on Instagram). Others may have recently found fame on reality TV shows like Love Island, an experience which can spark a barrage of endorsement deals.

For the full article click here

How You Can Measure Core Web Vitals

Google has defined a set of metrics site owners should focus on when optimizing for user experience. By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that Google says are essential to delivering a great user experience on the web.

For the full article click here

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