The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
News & Updates
Tokyo Olympics Spotlight Importance Of Omnichannel Marketing
If the title itself doesn’t give it away, the 2021 “2020 Summer Olympics in Tokyo” were like no other Olympics before them. With no live spectators allowed due to Covid concerns, people around the world had no other choice but to watch their favorite athletes compete via their devices. This, in turn, forced hundreds of brands to evolve their advertising strategies. As a result, what has emerged is a clear focus on omnichannel marketing across multiple industries, be it automotive, retail, healthcare or others.
For the full white paper click here
Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options
For the full article click here
Google’s John Mueller answered a question about what to do with low traffic pages that have poor search visibility and traffic. He acknowledged that there could be quality issues but also noted that low traffic in itself is not mean the pages themselves are low quality.
For the full article click here
Instagram Publishes New ‘Insider’ Magazine Which Explores Emerging Platform Trends
Instagram has published the third edition of its ‘Instagram Insider’ digital magazine, which takes a look at emerging trends based on platform engagement, and provides tips and insights to help guide your strategic approach.
For the full article click here
Google Reports Data Loss in Search Console
Google reports there was a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The issue affects Search and Discover data collected on August 23 & 24. SEOs should add an annotation to their reports regarding the data loss, otherwise it will look like a significant performance drop occurred on those dates.
For the full article click here
How to Get Started With Keyword Research for SEO
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search rankings).
For the full article click here
