Daily Minute Master Series – August 29, 2019

Social Media

Pinterest Will Limit Search Results for Vaccine-Related Queries to Content from Official Health Outlets

After rolling out a ban on anti-vax content in Pins earlier in the year, Pinterest is now taking another step to halt the spread of vaccine misinformation on its platform, limiting its search results for vaccine-related queries to Pins from officially-recognized health organizations only. A search for vaccine information will now only surface results from the World Health Organization (WHO), the Center for Disease Control (CDC), the American Academy of Pediatrics (AAP) and the Vaccine Safety Net (VSN). That, along with the aforementioned ban on anti-vax Pins, will significantly limit the spread of any false information around the topic on the platform. Pinterest says that it’s taking stronger action because the anti-vax movement has become particularly damaging, with the CDC recently confirming that the U.S. is experiencing the greatest number of measles cases reported since 1992 – a virus that was declared “eliminated” in the region in 2000. 

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Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is testing a new Messenger video option which would enable you to share your phone screen in a Messenger chat, as opposed to using the camera. There’s a range of ways this functionality could be used – you could run real-time walkthroughs on-screen, quickly share a range of photos or videos from your phone, or discuss documents for work/study-related chat. The function would enable viewing of video content from beyond Facebook. Facebook already has communal video viewing options available (which are popular among video piracy groups), but this option would expand the capacity of the same to any video type that you can play on your phone. Set up a full-screen broadcast of the latest pirated movie, or other controversial content, and you have your own small cinema, with a group of your friends able to watch together and discuss.

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Marketing

Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and the Google Publisher Restrictions page will outline specific content types that do not violate policies, but may not be appealing to all advertisers, such as alcohol or tobacco-related content. Brands and marketers have long been pushing for digital ad platforms to create more transparent and brand-safe environments. In the process, many of the content policies from ad platforms have been difficult to follow and understand for publishers — knowing what content cannot be monetized versus the types of content that can be monetized, but may not fit an advertiser’s branding standards. With this update, Google is making it easier for publishers to follow the rules. 

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Advertising

Google Ads Introduces Seasonality Adjustments for Smart Bidding

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids automatically to help advertisers improve the performance of their Google Ads campaigns. Smart bidding is already designed to take seasonality into account, but sometimes there are occasions outside of regular seasonality patterns when an advertiser may want to spend more on ads. Google recommends using seasonality adjustments only if major changes to conversion rates are expected, because Smart Bidding already manages seasonal events such as holidays. Seasonality adjustments are currently available only for Search and Display campaigns. Support for Shopping campaigns is expected later this year.

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