Social Media

TikTok CEO Resigns as Oracle-Lead Bid Becomes the Lead Contender in the Acquisition Race

Wow – 24 hours can certainly a long time in TikTok Land at the moment. Shortly after TikTok announced its new ‘We’re Not Going Anywhere’ t-shirts and hoodies yesterday, recently appointed CEO Kevin Mayer resigned from the company, while reports today also suggest that US retail giant Walmart has taken an interest in potentially acquiring part of the app. The rate of change at the video platform must be difficult to fathom for those on the inside – here’s an overview of the latest TikTok news updates as negotiations continue over the sale of its US business.

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Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience

With virtual reality gradually becoming more mainstream, accelerated by increased take-up amid the COVID-19 lockdowns, Facebook has announced that its new social VR experience platform, called ‘Horizon’, is now moving into closed beta.

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3 Impacts to Social Media in an Election Year (& How to Dodge Them)

Social media professionals, we have to talk. It’s about the election. The world is on fire and it’s all we can do to stay upright throughout the course of the day. Our heads are spinning with the stuttered start-stops of our campaigns this year, paused and then unpaused and then paused again, making sure that we don’t distract from critical events or center ourselves in crises. Then layer that in with all the major social platform leaders in the news threatening to make yet another round of changes to the algorithm in the weeks leading up to the election. It’s plenty. But this is the job. We have to be able to keep our heads on swivels and pivot with the world and adapt or be left behind.

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Marketing

Official AMP for WordPress Plugin Updated to Version 2.0

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners. The plugin is designed to offer essential tools to assist with the creation of AMP content. WordPress site owners can use the plugin to build lightning fast pages while minimizing the amount of resources needed. The update from V1 to V2 brings some major upgrades. Here’s a rundown of what’s available.

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Google SEO 101: Site Migrations

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Here’s a quick recap of each talking point, along with its corresponding time stamp in the video.

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Marketers Expect Slight Cut to Martech Budgets, but New Platforms Still the Focus

With the global coronavirus pandemic still wreaking having on businesses large and small, marketing teams are preparing for a fiscal 2021 with smaller budgets. But based on our Forecast 2021 survey of nearly 100 marketing professionals, martech is not expected to take nearly as big a hit as other areas. According to our survey, 55% of respondents expect their advertising and campaign budgets to take the biggest hit for 2021, compared to martech spend (18%) and personnel (16%). The findings align with Gartner’s recently released 2020 CMO Spend survey, in which 24% of respondents said martech spending would still be a priority in 2021 despite the upheaval.

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