Daily Minute Master Series – August 27, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Google Reportedly Paying Apple $15B to Stay Default Search Engine

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. It’s known that Google pays a considerable amount for its default search position in Safari, but that number is said to reach even greater heights this year. Google paid Apple $10 billion for the default search position in 2020. According to an investor note, analysts believe the number will increase by 50% in 2021.

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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence 

Instagram has published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. The first post in the series looked at how Instagram’s feed ranking works, providing more oversight into how the platform looks to match relevant content with user interests, and how creators can ensure their posts reach people in the app.

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Everything You Need to Know About Google Lead Form Extensions

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made updates to improve the mobile experience.

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Making The Case For Why Virtual Digital Marketing Events Are Alive And Well Post-Pandemic

As the U.S. continues to come back to life after more than a year in quarantine, people are starting to go back to their offices, interact with clients and even attend large gatherings. Since the U.S. Centers for Disease Control and Prevention (CDC) cleared concerts and conferences in 2021, business execs are itching to put on more live conferences and hybrid events later this year.

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TikTok’s Testing Even Longer Video Uploads as it Looks to Expand its Presence

As TikTok continues to add more users, and build out its business offerings, it’s also looking to new use case options, and ways that it can maximize its fast-growing presence. We’ve seen this with a new test of TikTok Stories, the addition of a dedicated Resumes option for jobseekers, reports of group messaging elements on the way, and more.

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8 Common Reasons Why Marketing Campaigns Fail

How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work.

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