Social Media

Twitter Provides Tips on Effective Use of Twitter Lists for Social Media Managers

Twitter Lists have long been seen by many as a secret weapon within the app, a means to more easily track and categorize different users, and keep tabs on specific industry trends, updates, niche interests, and more. More recently, Twitter has been working to put more emphasis on Lists. Last September, Twitter added a new option which enables users to pin their created Lists as swipeable, alternate news feeds, making it easier to stay across the latest updates in each of your chosen List categories, while it’s also working on new List discovery tools, which would enable users to locate relevant, user-created lists to follow to stay on top of certain topics.

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TikTok Faces Restrictions in UK, Launches New ‘Not Going Anywhere’ Merch

As negotiations over the app’s future continue in the US, the UK Government is reportedly leaning towards implementing restrictions on TikTok, due to data gathering and sharing concerns, as opposed to following America’s lead and imposing a full-scale ban on the app in the region.

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Apple’s iOS 14 Poised to Slash Facebook Audience Network

The hits just keep on coming for Facebook’s ad ecosystem. The roll-out of CCPA in July caused havoc for advertisers, and Facebook is now proactively warning of a new potential disruption: the roll-out of iPhone’s iOS 14 next month. To understand this change, there are a few moving parts.

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Marketing

Thinking Outside the SEO Box: How to Find Global Opportunities Now

Keeping your business afloat during difficult times is challenging – but it can be done. For his SEJ eSummit keynote, Bill Hunt, President of Back Azimuth Consulting, tapped into his 25 years of digital marketing experience to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive. He illustrated how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results your customer, client, or boss need right now.

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SugarCRM Acquires High-Profile Start-Up Node

AI-as-a-Service platform Node has had no trouble attracting attention since its founding by Falon Fatemi in 2014. Fatemi, hired by Google as a sales strategist at the age of 19, their youngest employee, and has picked up a string of awards as a fast-rising female tech entrepreneur.

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Building a Better Budweiser Ecommerce Platform

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering and delivery in international markets, VTEX has staked a claim to being “the world’s first and only fully-integrated commerce-marketplace-OMS (order management system) solution.”

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