Daily Minute Master Series – August 27, 2019

Social Media

Twitter Tests New, Larger Image Tweet Carousel Ad Format

Back in March, Twitter began testing a new carousel ad format for app install campaigns, which would give advertisers the capacity to add multiple, larger images to their collections. Now, Twitter is expanding its new carousel format to additional campaign types, and potentially even regular business posts. The new format includes a larger image panel, and a swipeable carousel stream. The post appears to have been created via an app called ‘Carousel-Composer’, though there’s limited information on the tool available. The new layout is more visual focused, and definitely stands out more in the Twitter stream. There’s no word, at this stage, on an expanded roll-out, but Twitter will be monitoring the results and assessing the next stages.

For the full article click here 

Facebook’s Clear History Tool Could be Delayed in the US Due to Court Case

Here’s another interesting wrinkle in Facebook’s protracted release of its ‘Clear History’ tool, which will enable users to detach their off-platform activity from their Facebook data profile. According to Bloomberg, a US launch of the option could be delayed because it would potentially impact a pending court case in Texas. To be clear, Facebook’s off-platform activity tool has no US launch date as yet. Last week, Facebook rolled out the first stage of the tool in Ireland, South Korea and Spain, and Facebook will learn key lessons from that initial release before expanding the option to other markets, with no communicated plan for a US roll-out at this stage. 

For the full article click here

Marketing

Google Search Console API drops more app features

Google announced it is removing some features from the current Search Console API. Most of these features are related to apps, specifically Android app search appearance types. Google also said that the Sitemaps API is no longer populating the indexing status of submitted sitemap files in the “Indexed” field.  Assuming Google is still going to be developing towards the new Search Console features, expect a new Search Console API to come in the future. For now, those using any of the features (Install, App Universal and Opened) won’t be able to see data for those types going forward.

For the full article click here

Google testing highlighting content on-site based on the search result clicked

Google confirmed it’s testing a feature that takes the searcher from the search results page to a third-party site, then anchors them to that exact location on the site while highlighting that content. This is something Google originally did on mobile through the AMP cache, and is now being tested on desktop and Chrome browsers. Previously, this launched in 2018 for AMP mobile pages but now Google is trying it for Chrome desktop users as well. Essentially, the new feature no longer requires solely AMP content. With this, searchers may skip down past ads and/or call to actions to jump directly to the relevant content. SEOs should take measures to track if your site is doing this in Google search, and possibly replace your ads/call to actions in a more appropriate location.

For the full article click here