The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram’s Rolling Out its New Sponsored Product Listings to All Merchants

After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app.

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Don’t Let Your Business Miss Out On These Three Digital Marketing Trends

The digital landscape is ever-changing. With new products on the market daily, new platforms being created to market them and new trends always happening, businesses are constantly having to adjust their digital marketing strategies to keep up. Considering these things alone, marketing to consumers is a booming industry. Keeping up with the trends is a job in and of itself, let alone figuring out ways to use the trends in marketing. Needless to say, there are several — probably an infinite amount of — marketing strategies businesses can use. Here are just three of the many notable strategies every business should consider if they have not already.

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What Type of SSL Certificate Does Your Website Need?

Computer users worldwide are wary of hacks and privacy violations, so it pays to continue to be vigilant with your website’s security. If you’re working in SEO, you have no doubt come across SSL certificates and digital encryption. But what does SSL mean and why do SSL certificates have to do with your digital marketing strategy?

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Google Confirms Update to Generating Web Page Titles

Google has officially confirmed it is updating the way it generates web page titles in search results.

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What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?

Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Between political tension, a continuing global pandemic, vaccines for said pandemic and the emergence of a couple variant strains, it’s been a lot. But even in these trying times, there have been some bright spots: We’re seeing positive signs for employment, job growth and consumer spending. If we continue to see more money going back into our economy, it’s imperative that marketers are making the most of their spending and are able to show the real ROI of their efforts. But as it is, many marketers are finding it harder to explain or tie back conversions to their content marketing campaigns. A solution to this increasing struggle is the “always-on” approach when it comes to marketing.

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