Social Media

TikTok Shares Official User Counts as Discussions Continue on Takeover Bids

With negotiations over the future of the app ongoing, and Microsoft still seemingly the lead bidder for the platform, TikTok has this week revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese version of the app, called ‘Douyin’. Much has been made of TikTok’s meteoric growth, with the app reaching 2 billion total downloads worldwide back in April this year. That’s lead to some confusion over the app’s actual usage, with some conflating download numbers with user counts, and comparing TikTok to Instagram and Facebook in terms of usage numbers.

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Facebook Shops & Instagram Checkout Expand to All US Businesses

Facebook is rolling out a dedicated shopping tab, and expanding Shops and Instagram Checkout to all US businesses.

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Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count

After recently rolling out a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ in each tweet, in order to provide more transparency on engagement, Twitter is now experimenting with a simplified ‘Quotes’ listing which would replace the ‘Retweets and comments’ note on the main presentation screen.

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Marketing

Blindly Follow Google’s John Mueller?

A discussion on Reddit asked members if they blindly followed the advice given by Google Webmaster Trends Analyst John Mueller. John Mueller started a poll on Twitter. The SEO community offered candid feedback on how they felt about Mueller’s advice.

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Analyzing 98,863 Ranked URLs in Travel: What We Learned

The travel sector is one of the most competitive verticals when it comes to organic search. With relatively low barriers to entry for most business models and an ever-growing and varying consumer base, it’s an appealing market to be a part of. Earlier this year I wrote a post looking at how travel brands can be competitive this year, and then the world went into lockdown. That being said, the three points I raised in this post are for me now even more important than ever.

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Report: Insights-Led Engagement for the Mobile-First Consumer

The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network of tools for campaign management, automation, analytics, and more. These tools are siloed and provide an incomplete view of the consumer journey and behavior. Instead of leading with consumer insights, marketers often end up running campaigns first and then rely on reporting tools to see if it worked. New tools to solve this challenge. Customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web.

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