Daily Minute Master Series – August 26, 2019
Social Media
Facebook Brings 3D Photos to Android Devices
Late last year, Facebook rolled out its group badges, little images and notes that appear alongside group member names within the comments section of group posts. Facebook has been slowly adding badges into Page interactions also, and expanding the signifiers available in order to highlight more prolific and engaged Page fans. The additions expand the options for badges beyond groups alone, and provide new ways to Page admins to better understand their Facebook fans. Facebook hasn’t made any further announcements on this element as yet, but it’s interesting to see the various Page badges popping up, and considering what other functionalities they could facilitate.
For the full article click here
Facebook Adds More Page Badges to Encourage Engagement
After flagging an expanded Android roll-out back in April, Facebook has this week officially announced that its 3D photos option will be made available on Android devices, and an expanded set of iOS smartphones. Facebook’s 3D photos, which add depth to still images by using the dual camera capacity of most modern smartphones, provide another creative option for your Facebook posts. And Facebook’s more advanced visual formats are already proving popular – Facebook reported last year that more than 70 million 360 photos had been uploaded to The Social Network. It’s another option to consider – and definitely, the 3D posts can help to ‘strop the scroll’ and grab people’s attention in feeds.
For the full article click here
Marketing
Google Introduces Relative Mobile Conversion Rate Metric
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has now received an official introduction. It reveals gaps in mobile performance and provides an accurate reflection of conversion rates overtime. The metric is referred to as Rel mCvR. Google’s official blog post suggests it’s an important metric to monitor because it may indicate there are latent performance improvements if the mobile version is experiencing significantly less conversions than the desktop version. Google stated that the mobile version will consistently experience less conversions than the desktop because a greater percentage of mobile users are in the research phase.
For the full article click here
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers Safari, aims to treat attempts to circumvent the policy as security abuse. WebKit said it will prevent covert tracking and all cross-site tracking (even when it’s not covert). This includes cross-site tracking, stateful tracking, covert stateful tracking, navigational tracking, fingerprinting, as well as all tracking techniques not currently known. Apple isn’t closing the door all the way, however. “We may alter tracking prevention methods to permit certain use cases, particularly when greater strictness would harm the user experience,” the document states. “In other cases, we will design and implement new web technologies to re-enable these practices without reintroducing tracking capabilities.” Apple’s policy certainly disrupts how user data is collected, how advertisers measure the effectiveness of their campaigns on Apple’s Safari browser on iOS and macOS devices. Additionally, advertisers may face further restrictions to audience measurement, analytics tracking and third-party authentication.
For the full article click here
