Social Media

Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery

With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there’s limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a resurgence, as more people look forward to future opportunities, and more travelers, right now, are moving through US airports. Indeed, Pinterest says that more than 850,000 travelers passed through US airport security checkpoints on August 16th, which is almost 10x the volume of air travelers in early April. Those figures are still significantly down on the same time last year, but with reports of COVID-19 treatments and vaccines starting to trickle in, now might be the time to start helping users plan for that future escape that they’ll most definitely be seeking once they’re able to travel again.

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Facebook Provides Tips on Utilizing Live Producer to Maximize Live-Stream Broadcasts

Facebook recently launched a new video series in which it’s showcasing interviews with internal experts working on specific platform tools, in order to provide more insight into how each works, and how users can get the most out of the various functions the platform has to offer. The first video in the series looked at Creator Studio, while the second looked at Facebook Live. The most recent addition focuses on Live Producer, with tips on how to use the platform to maximize your Facebook Live broadcasts via new additions like graphic overlays, visual tools, advanced technical connections and more.

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10 Ways to Restore Your Social Media Reputation

While developing content calendars and meticulously monitoring your brand is essential, it doesn’t necessarily leave you free of drama. Accidents happen! Here are to the top 10 ways to restore your social media reputation.

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Marketing

11 Expert Tips for Optimizing Your Images on Amazon

Images are one of the most critical elements of effective e-commerce. On Amazon, customers have a lot of options right at their fingertips, and before they even click on a product, they will look at the images. Want to beat your competition? Then having high-quality images is necessary. When you see a product in person, you answer a million questions by simply walking by a rack of clothes and running your fingers across the fabric.

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The Importance of Data and Analytics to Adidas

We learned was that 11% of respondents said the focus of the majority of their personnel spending would be towards data scientists and analytics personnel. Why the increased importance of data scientists and analytics personnel? Marketers know that more has to be done with data to prove ROI while building a direct correlation with corporate revenues. To talk about these trends and more, we spoke with Papadopoulos, based out of Adidas’ office in the Netherlands. He was able to give both enterprise and international perspectives about the increased demand for data scientists.

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2020 Google Paid Search Trends that Have Nothing to do with the Pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers that have nothing to do with the pandemic, and how to think about them moving forward.

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