Daily Minute Master Series – August 24, 2020
Social Media
TikTok’s Taking Legal Action Against the Trump Administration’s Attempts to Ban the App in the US
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Facebook Outlines New, Machine Learning Process to Improve the Accuracy of Community Standards Enforcement
Facebook is always working to improve its detection and enforcement efforts in order to remove content that breaks its rules, and keep users safe from abuse, misinformation, scams, etc.
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Facebook has published a new set of reports which look at evolving digital media trends amid the COVID-19 pandemic. The reports are based on a combination of internal data insights from Facebook, commissioned survey insights and third-party research, in total, incorporating responses from over 34,000 consumers.
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Marketing
4 Reasons Why Sites May Lose Google Rankings
Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings. It will be a mistake to assume this is a comprehensive list of why sites lose rankings. It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer. His explanation was a general overview and not necessarily a complete listing of reasons. That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.
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Storytelling Delivers Marketing ROI. Want Proof?
Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.
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Google Lets Retailers Customize Product Info in Search Results
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. Retailers can already use schema.org markup or Google Merchant Center to specify how they want their product to appear in search results. However, Google may choose to display other on-page content it finds through regular crawling. That’s why some retailers may want greater control over how their product information appears.
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