Daily Minute Master Series – August 23, 2021

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The Marketing Rundown

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News & Updates

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

Facebook has published its latest Community Standards Enforcement Report, which covers all the content removals and enforcement actions that the platform enacted throughout the second quarter of 2021.

For the full white paper click here

Facebook Shares New ‘Widely Viewed Content’ Report to Counter the Idea that it Amplifies Division 

Facebook is very keen to dispel the notion that it helps amplify divisive content and misinformation, and it’s been working over the past few months to devise a new means of proving exactly this, resulting in the launch of its latest quarterly report, which it’s calling it’s ‘Widely Viewed Content’ update.

For the full article click here 

8 TikTok Power Features & Benefits for Digital Marketers

It’s been just about a year since TikTok’s ad management platform launched. If there were any skeptics about TikTok’s potential as an online advertising platform, this past year’s growth has dispelled all doubts. So you know TikTok deserves a piece of your marketing. But why invest resources and budget into a TikTok strategy, other than because everyone else is doing it?

For the full article click here 

Pinterest Launches ‘Hair Pattern Search’ Option to Boost Inclusion and Utility in the App

Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.

For the full article click here

Google is Rewriting Title Tags in SERPs

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a “massive” title rewrite on Google. The scale of title rewrites is unknown at this time, but it’s widespread enough for multiple SEOs to come across it already.

For the full article click here

What Should The ‘New Marketing Normal’ Look Like?

Here’s a completely unnecessary news flash: The world is very different now than it was at the start of the pandemic. But what may not be as obvious is that varying roles within an organization felt very different impacts over the past year and a half. Some underwent few changes, while others were overhauled entirely. For many marketers and communicators, the challenges of social distancing, remote working and isolating from others were a high-pressure gauntlet of change. As companies were scrambling to stay safe and keep doors open, marketers had to rely on our abilities to adapt.

For the full article click here

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