Daily Minute Master Series – August 22, 2019
Social Media
Instagram Debunks Viral Hoax Regarding Rule Change in Relation to Photo Re-Use
The claim that Instagram might suddenly change its mind and make ‘everything you’ve ever posted’ public, including private messages, is not only not happening, it’s not legal without a significant change to the platform’s terms – which you, as a user, would have to explicitly agree to. While you do grant Instagram some usage rights of your content within the platform’s Terms of Use, there is also this specific note within its qualifiers. It’s not the first time that Instagram, and parent company Facebook, have felt the need to make official statements on these random hoax posts. Instagram CEO Adam Mosseri has specifically explained that there is no truth to this. People have shared this update, and are sharing it, including high-profile users with verified profiles, adding further weight to the rumor. Basically, if you see a post claiming that you need to re-post something for legal purposes, that’s not true, and not how the process works. If it seems a little fishy, or the wording and presentation looks not quite right, it’s probably a lie. ‘But there’s no harm in just sharing it’, I’ve heard people say. I mean, sure, if you don’t mind potentially being tagged as a future scam target because it lets the scammers know that you’re gullible. Sure. No harm at all.
For the full article click here
YouTube Will Remove its In-App Messaging Option Next Month
After originally launching its chat option back in 2017, YouTube has now announced that it will remove the functionality next month, in order to put more emphasis on public sharing via comments, posts, and YouTube stories. YouTube’s new focus appears to be Stories, and staying up with the next big social sharing shift. YouTube Stories is still only available for users with over 10k followers, but it looks to be where YouTube would prefer to drive attention – at least for now. So, as we did with Google Allo earlier this year, we now bid farewell to YouTube messaging, another casualty in the digital attention war. He never even stood a chance.
For the full article click here
Marketing
Traffic from Image’s Swipe to Visit feature now appears in Search Console
Visitors that arrive on your pages via Google Image’s Swipe to Visit feature are now accounted for in Search Console under the new “AMP on Image Results” search appearance, Google announced Wednesday. Image search is one way publishers can draw traffic to their websites and Swipe to Visit may make it easier for users to move from Image search results to your pages. Having Search Console data on how users arrive on your site can help you optimize for their journey and inform your SEO and overall business strategy.
For the full article click here
Advertising
Google rolls out maximize conversion value smart bidding strategy
The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the greatest conversion value within budget. Google says maximize conversion value uses historical campaign data and the searcher’s contextual signals to determine the “otpimal CPC bid” at auction time. To use or test out maximize conversion value, you’ll need to be using transaction-specific values or have set conversion values for the conversion types you’re optimizing for from the Conversion page under Tools. As we noted in May, manual bidding is still available in Google, but it’s largely de-emphasized and missing some capabilities. With the proliferation of smart bidding strategies, it’s important to understand how each is designed to work and which goals, settings and metrics best align with each.
For the full article click here
