Daily Minute Master Series – August 21, 2020
Social Media
New Report Finds Facebook is a Major Facilitator of Health Misinformation
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Reddit Reports 18% Drop in Hateful Comments After Recent Change in Enforcement Approach
Back in June, Reddit announced a major shift in its approach to tackling hate speech, which, at that time, saw it immediately ban over 2,000 subreddits that had long skirted the platform’s rules. This week, Reddit has provided an update on those actions, which it says have seen it reduce overall instances of hateful comments on the platform by 18%.
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Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow. A new section of “Suggested Posts” is appearing in users’ main feeds immediately after the “You’re All Caught Up” screen. Displaying organic content in users’ feeds from accounts they don’t follow is a first for Instagram. Traditionally the main feed of Instagram has been reserved for content that users have opted into. The exception, of course, has always been sponsored posts from advertisers. Now Instagram is allowing organic content in the main feed that users have not opted into.
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This is helpful – Twitter has announced a couple of new detail additions to direct messages from users that you don’t follow, which will make it easier to see who the user is, and if/how you’re connected.
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Marketing
E-commerce Explodes: 45% Growth in Q2
Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this week. It shows a huge spike in second-quarter e-commerce spending as a percentage of total retail, growing from 11.8% in Q1 to 16.1% in Q2. Some analysts and outlets exclude categories such as restaurants, bars, automobile dealers and gas stations to tell a stronger growth story. Using that formula, which is a bit of a cheat, e-commerce is now closer to 21%. To put all that into larger context, July retail sales data showed growth of 1.2%. That followed a 7.5% increase in June on the heels of an 18.2% jump in May. So, as retail sales have slowed, e-commerce has gained momentum.
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How to Determine the Value of a Backlink
So, you’ve just earned a sweet backlink from a website. Now what? Is it really valuable enough to see changes to your authority and rankings? We’ve been told time and time and time again that links are critical to search engine ranking. But not all links are created equal. Some can even damage your site at scale. There are tons of factors that determine the real value of a backlink. Factors that let you know the link you just earned is Grade-A. In this piece, you’ll run through some of (not all) these factors to help you determine the value of your backlinks.
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10 Tactics to Improve Your Email Marketing Campaigns
With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if it is in a small way,” Dave Charest, director of content marketing at Constant Contact. “You can demonstrate urgency by positioning your products and services in a way that addresses new and changing customer needs, not by pushing discounts and products down their throat. Email marketing is all about sharing the information [the recipient] needs in the way they prefer it, which includes tone, length and time of day.”
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