Social Media

What Happens on the Internet Every Minute (2020 Version) [Infographic]

It’s amazing to consider the breadth of activity that now happens online – especially in 2020, as the COVID-19 pandemic has forced more of us indoors, and towards web-based apps and tools to stay connected with each other, and the wider world. Which is why this latest update from Domo is so interesting. Every year, Domo releases its ‘Data Never Sleeps‘ chart, which provides a quick snapshot of what’s happening online, every minute of every day.

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Facebook Adds New Resources to Support Black-Owned Businesses

Facebook has announced some new resources to better support and assist black-owned businesses, as part of the company’s broader effort to address racial inequality in the US.

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Instagram Rolls Out Suggested Posts at the End of Your Following Feed to All Users

After testing out different variations of the option, Instagram has now officially added a new listing of suggested posts at the end of your main feed, for whenever you scroll through all of the latest updates from the people and profiles that you’re following.

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Marketing

Google Now Enables GMB Profile Edits from Search and Maps [Updated]

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. To do this, agencies or business owners need to be signed in with the Google account associated with the business.

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7 Useful Tools for Conducting Keyword Research Right Now

Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic. That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent. Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped them in the past to increase traffic, rankings, and visibility in search results, this is the time to think outside the search box. Even one new insight per fortnight can help your company or clients pivot to create more relevant content as they navigate the “new normal.”

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The Death of Cookies and the Threat to Digital Marketing

“The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital marketing to continue.” Sobering words from Bill Tucker, Group EVP leading the Data, Technology, and Measurement Practices at the ANA , and executive director of the Partnership for Responsible Addressable Media. The concern is provoked by the general threat to targeted advertising and marketing presented by the growing emphasis on user privacy. More specifically, it’s provoked by the threat to third-party cookies.

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