Daily Minute Master Series – August 2, 2021

August 2, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

5 Classic B2B Marketing Mistakes (And How To Avoid Them)

Even though tactics and technologies are ever-changing, some fundamental B2B marketing mistakes seem to be timeless. And here we were, thinking anything “timeless” was a good thing; but not these classic errors. Here’s how to identify and fix them.

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Pro Tips: Pinterest Provides Insights into How to Maximize Your Pin Strategy in 2021

Are you considering adding Pinterest into your digital marketing process, or looking for ways to improve your existing Pin presence? You should be. The platform has seen a significant increase in usage over the past two years, with the rise in eCommerce activity, sparked by the pandemic, leading more and more people to the app for increasingly personalized product discovery and browsing options. Indeed, Pinterest is now up to 478 million active users, higher than Twitter, LinkedIn and Reddit, and with a dedicated shopping focus, it could be even more valuable as a promotional platform, depending on your brand offering.

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Snapchat Launches ‘My Places’ to Highlight Local Businesses of Interest Within the Snap Map

Snapchat is looking to improve business discovery in the app with a new element in Snap Map called ‘My Places‘ which will highlight popular businesses, and places you’ve previously visited, on the map display.

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How To Build A Stellar Growth Marketing And Branding Team

If your real estate business is a small shop and/or just starting out, still trying to grasp its tentacles on future expansion, your marketing department can easily thrive as a one-man band. As the business expands, however, it will need to reach a wider audience. A strong, effective brand must be established, and content is required to deliver that brand beyond a graphical impression. As our generation’s new primary channel for communication, social media will need to be used very strategically to deliver that content and ensure it’s getting into the right hands, telling the right story and making the right impression.

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3 Tips For Creating A More ‘Measurable’ Marketing Campaign

Whether you’re the kind of person who reads every article pumped out by AdAge or you have every form of ad-blocking tech known to man installed on your devices, marketing is one thing no entrepreneur can live without. Regardless of how you feel about advertising, you’ve doubtless seen marketing campaigns that impress you with their wit, targeting or some other element. On the other hand, you’ve undoubtedly seen many campaigns that leave you wondering, “What were they thinking?”

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YouTube Adds in Live-Stream Trailers and Live Polls as it Builds its New Streaming Commerce Options

As TikTok continues to refine its live-streaming options, YouTube is also giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app.

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