Daily Minute Master Series – August 19, 2021

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The Marketing Rundown

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News & Updates

TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns

As TikTok continues its meteoric rise, many more marketers are now looking the app’s way, and considering how they can tap into the platform to boost their brand reach and discovery.

For the full white paper click here

Why TikTok is Attracting B2B Marketers 

Influencer marketing is not just for consumer brands. More b-to-b brands are finding ways to tap TikTok creators and celebrities to boost their ad campaigns and connect with new customers.

For the full article click here 

How 500 Error Codes Can Impact Google Indexing

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors

For the full article click here 

Twitter Tests New Topic Tags to Spaces to Improve Discovery

With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.

For the full article click here

Facebook Shares New Insights into the Key Elements of Effective Video Content

As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research. But simply creating and uploading video content is not enough – your videos also need to be engaging, creative, they need to grab audience attention, and keep people watching, in order to maximize response. And that’s a far more difficult consideration. How do you create more compelling video clips, and what are the key elements that you need to factor in to your video approach?

For the full article click here

LinkedIn Adds Ratings & Reviews to User Profiles

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. Reviews will be will be displayed in a new section on user profiles that have the services listings option enabled. LinkedIn’s services listings feature lets service providers and SMBs highlight the skills they can offer to prospective clients.

For the full article click here

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Daily Minute Master Series – August 18, 2021Daily Minute Master Series – August 20, 2021